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  3. Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire

Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire

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  • R This user is from outside of this forum
    R This user is from outside of this forum
    randalthor@lemmy.ca
    wrote on last edited by
    #1

    As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.

    Link Preview Image
    Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire | CBC News

    On Tuesday, Hudson's Bay Co. got court approval to sell its intellectual property, including its iconic multicoloured stripes motif, to Canadian Tire for $30 million.

    favicon

    CBC (www.cbc.ca)

    R W B 3 Replies Last reply
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    • R randalthor@lemmy.ca

      As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.

      Link Preview Image
      Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire | CBC News

      On Tuesday, Hudson's Bay Co. got court approval to sell its intellectual property, including its iconic multicoloured stripes motif, to Canadian Tire for $30 million.

      favicon

      CBC (www.cbc.ca)

      R This user is from outside of this forum
      R This user is from outside of this forum
      randalthor@lemmy.ca
      wrote on last edited by
      #2

      Mods: again the site is saying this post is cross-posted to same “sub” (whats’ the term in lemmy?). When I look I only see one post.

      1 Reply Last reply
      0
      • R randalthor@lemmy.ca

        As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.

        Link Preview Image
        Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire | CBC News

        On Tuesday, Hudson's Bay Co. got court approval to sell its intellectual property, including its iconic multicoloured stripes motif, to Canadian Tire for $30 million.

        favicon

        CBC (www.cbc.ca)

        W This user is from outside of this forum
        W This user is from outside of this forum
        wise_pancake@lemmy.ca
        wrote on last edited by
        #3

        Kind of the best outcome one could hope for, except Canadian Tire doesn’t really have much for luxury experience, so no idea how they’ll use those trademarks.

        anotherandrew@lemmy.mixdown.caA C Nik282000N 3 Replies Last reply
        2
        • W wise_pancake@lemmy.ca

          Kind of the best outcome one could hope for, except Canadian Tire doesn’t really have much for luxury experience, so no idea how they’ll use those trademarks.

          anotherandrew@lemmy.mixdown.caA This user is from outside of this forum
          anotherandrew@lemmy.mixdown.caA This user is from outside of this forum
          anotherandrew@lemmy.mixdown.ca
          wrote on last edited by
          #4

          Hudson’s Bay doesn’t exactly have much for a luxury experience either. At one point when I was a kid maybe, but they’re a loooong way from that point in their history.

          W hastur@lemmy.caH S 3 Replies Last reply
          3
          • W wise_pancake@lemmy.ca

            Kind of the best outcome one could hope for, except Canadian Tire doesn’t really have much for luxury experience, so no idea how they’ll use those trademarks.

            C This user is from outside of this forum
            C This user is from outside of this forum
            Cyborganism
            wrote on last edited by
            #5

            Are they going to be able to sponsor the canadian Olympics and provide the gear?

            Wasn’t Canadian Tire talking about selling part of its brands to an American company fairly recently?

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            • anotherandrew@lemmy.mixdown.caA anotherandrew@lemmy.mixdown.ca

              Hudson’s Bay doesn’t exactly have much for a luxury experience either. At one point when I was a kid maybe, but they’re a loooong way from that point in their history.

              W This user is from outside of this forum
              W This user is from outside of this forum
              wise_pancake@lemmy.ca
              wrote on last edited by
              #6

              The Bay did sell more luxury items, e.g.g their blankets and classic items, they sold higher end appliances, etc.

              If you go to Canadian Tire for example they’ll sell you a coffee machine, bit they won’t have a $1000 machine on display for you.

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              2
              • anotherandrew@lemmy.mixdown.caA anotherandrew@lemmy.mixdown.ca

                Hudson’s Bay doesn’t exactly have much for a luxury experience either. At one point when I was a kid maybe, but they’re a loooong way from that point in their history.

                hastur@lemmy.caH This user is from outside of this forum
                hastur@lemmy.caH This user is from outside of this forum
                hastur@lemmy.ca
                wrote on last edited by
                #7

                they used to have a high end fur department, but no one wants to buy fur clothing now

                1 Reply Last reply
                3
                • W wise_pancake@lemmy.ca

                  Kind of the best outcome one could hope for, except Canadian Tire doesn’t really have much for luxury experience, so no idea how they’ll use those trademarks.

                  Nik282000N This user is from outside of this forum
                  Nik282000N This user is from outside of this forum
                  Nik282000
                  wrote on last edited by
                  #8

                  no idea how they’ll use those trademarks

                  They will use them every chance they get until there is no meaning left.

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                  2
                  • anotherandrew@lemmy.mixdown.caA anotherandrew@lemmy.mixdown.ca

                    Hudson’s Bay doesn’t exactly have much for a luxury experience either. At one point when I was a kid maybe, but they’re a loooong way from that point in their history.

                    S This user is from outside of this forum
                    S This user is from outside of this forum
                    someone@lemmy.ca
                    wrote on last edited by
                    #9

                    To me the Bay kinda feels like a spread out Winners but with way more clearance signs and a perfume section you have to walk through to exit the mall.

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                    • R randalthor@lemmy.ca

                      As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.

                      Link Preview Image
                      Court OK's Hudson's Bay selling trademarks, like iconic stripes, to Canadian Tire | CBC News

                      On Tuesday, Hudson's Bay Co. got court approval to sell its intellectual property, including its iconic multicoloured stripes motif, to Canadian Tire for $30 million.

                      favicon

                      CBC (www.cbc.ca)

                      B This user is from outside of this forum
                      B This user is from outside of this forum
                      buddahriffic@lemmy.world
                      wrote on last edited by
                      #10

                      The selling or transfer of a trademark seems counter to the idea of a trademark to me. I can’t see any angle that isn’t about misleading people about whether the original people involved with the trademark are involved with whatever the new owners slap it on to.

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