Then you wouldn’t need to click the link and read 20,000 words and 15 adverts before the buried headline is finally revealed.

Yeah but shit like this makes me not want to read the article at all. I just skim it until I find what the thing is.

Just like some annoying marketing campaigns with ads that you have no fucking idea what they are about (like “.it’s coming”, “soon” and shit like that) and only find out like a month later when they make a new campaign actually telling you that. I will never engage with that company or buy the product just because I hate ads like that.

What’s crazy is that I wasn’t familiar with erythritol, and searched to see what had it as an ingredient. The entire first page of results were almost all the same AI generated cream touting the benefits of erythritol, like they were trying to sell me on it. And no specific foods were listed that had it as an ingredient.

There were a lot of things like “consider the delicious possibilities that erythritol can bring to your table.” Someone is trying to sell it that hard, then that alone tells me I should probably avoid it.

That’s the new normal for internet search results, not a concerted effort by big erythritol…

Oh, I hate it too, but it’s going to continue happening as long as there are more users that increase website traffic and generate ad revenue by falling for the clickbait than there are that avoid the product entirely because of it.

Our study adds to the evidence suggesting that non-nutritive sweeteners that have generally been purported to be safe, may not come without negative health consequences,”

No. It adds to research about this sweetener. You can’t generalize beyond that.

Wouldn’t using normal sugar, but not a fuckton of it, be better?

That sounds healthy and not profitable in any way. Get out of here with that shit.

/s

Splenda doesn’t contain erythritol. That makes that whole article suspect.

Artificial Sweetener Erythritol Linked to Brain Vascular Cell Dysfunction

Learn how erythritol affects brain blood vessels - keep reading for essential clinical insights and implications for sweetener use.

European Medical Journal (www.emjreviews.com)

Source that actually names the thing in its title.

Unfortunately it’s of course barely readable for laypeople. So is there a safe upper limit? Like if I put a teaspoon of it in my cup of coffee, am I destroying my brain?

Cells were treated with 6 mM erythritol, replicating the concentration found in a typical serving of an artificially sweetened drink, for three hours.

What’s “mM”?

Millimolar https://en.wikipedia.org/wiki/Molar_concentration?wprov=sfla1

Ah. I remember that from desperately trying to wrap my head around it in Chemistry class. Thank you, it’s impossible to search for.

Yep. Erythiol has a molecular weight of 122 g/mol, so 6 mM is the same as 0.732 g/liter.

It should be noted that the cells were exposed to the full concentration in the drinks, so the concentration they encountered is much higher than it is when it has been diluted by all the water in our bodies after we drink it.

Not for diabetics

Splenda the brand certainly sells erythritol; it’s not their main product

Edit: Here’s the one from my cupboard

ProZD - clickbait/YOU WON’T BELIEVE meme

I never click on clickbait. I refuse to support anyone who engages in that practice.

Skimming the article is the same as reading it in full - they just want to place their cookies, and clicking the link is enough to do that if you don’t go through all the settings including turning off all the “legitimate interest” options - and that is often a pain to do.

I have an extension that automatically does cookies for me

Ingredients:

“Maltodextrin, Monk Fruit Extract”

No mention of erythritol.

Splenda Monk Fruit Sweetener Pouch | Zero Calorie Sweetener. Tastes Like Sugar

Our Splenda Monk Fruit Sweetener Pouch is made with monk fruit extract and is zero calories! Enjoy sweetness that satisfies, without the calories.

Splenda® (www.splenda.com)

Not all monk fruit sweeteners contain erythritol.

Does All Monk Fruit Have Erythritol? | Sweet Clarity

Not all monk fruit sweeteners contain erythritol; some are pure monk fruit extract without additives.

(wellwisp.com)