"Social media was built on the romance of authenticity. Early platforms sold themselves as conduits for genuine connection: stuff you wanted to see, like your friend’s wedding and your cousin’s dog.

Even influencer culture, for all its artifice, promised that behind the ring‑light stood an actual person. But the attention economy, and more recently, the generative AI-fueled late attention economy, have broken whatever social contract underpinned that illusion."

The Last Days Of Social Media | NOEMA

Social media promised connection, but it has delivered exhaustion.

NOEMA (www.noemamag.com)