ALERT: If you are a #nonprofit, GoFundMe recently created donation pages for 1.4 million nonprofit organizations *without their knowledge or consent.* Please boost.'nWhy is this a problem?
-
ALERT: If you are a #nonprofit,
GoFundMe recently created donation pages for 1.4 million nonprofit organizations *without their knowledge or consent.* Please boost.Why is this a problem?
- Lack of Consent
Nonprofits were not informed of these donation pages, nor were they given the opportunity to consent to any formal relationship with GoFundMe.- Fees and Other Expenses
Donations made through the GoFundMe pages are charged processing fees that cut into the support provided to nonprofits, and donors are asked to provide a generous tip to support GoFundMe's efforts.
- SEO Optimization
GoFundMe has initiated SEO optimization as the default for the donation pages to improve their visibility when individuals search for information about nonprofits online. This could result in GoFundMe's pages ranking higher than the nonprofit's own website, pulling away potential donors and supporters.
- Implementation Challenges
Without safeguards in place, nonprofits report serious issues, ranging from unauthorized individuals claiming donations and the inability to remove pages without first agreeing to GoFundMe's terms and conditions or sharing sensitive banking information.
Check if your organization has an unauthorized GoFundMe page.
Decide whether to claim, edit, or request removal of the page.
Search Fundraisers on GoFundMe
Search on GoFundMe using a person’s name, location, or the fundraiser title. Also find trending fundraisers that are in the news.
(www.gofundme.com)
-
A Angela shared this topic on