NVIDIA's Dirty Manipulation of Reviews
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TL;DW: They're on record trying to make reviewers lie by doing things like include multi frame generation on charts with cards that don't support that. And Steve is, in his own words, going scorched earth.
This is so stupid. Any benchmark with upscaling or frame generation techniques is totally useless.
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When I fought Nvidia over this "editorial direction" push that they've been pursuing in our call, which I've recorded and I am prepared to release if I have to because Nvidia was also recording those calls and both parties were aware that Nvidia was recording those call because they were calls for the press.
Just to be clear, Nvidia, I am prepared to release them if I need to reinforce my statements today.
But in those calls I repeatedly pointed out that this whole thing of pursuing a certain editorial like pushed narrative; that creates a transparency problem.
- Steve Burke from Gamers Nexus
Other Youtubers are also doing videos about nVidia's business practices and/or its handling of the 5060 launch recently.
Paul's Hardware: Lies and Manipulation: NVIDIA Doesn’t Give a F**k.
Daniel Owen: Nvidia is handpicking who can publish day 1 RTX 5060 reviews
Hardware Unboxed: Don't Buy The RTX 5060
der8auer EN: Chatting with GN-Steve on "How Nvidia Ruins Everything"
Videocardz also has an article on this: NVIDIA grants RTX 5060 drivers access to media willing to publish ‘previews’
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When I fought Nvidia over this "editorial direction" push that they've been pursuing in our call, which I've recorded and I am prepared to release if I have to because Nvidia was also recording those calls and both parties were aware that Nvidia was recording those call because they were calls for the press.
Just to be clear, Nvidia, I am prepared to release them if I need to reinforce my statements today.
But in those calls I repeatedly pointed out that this whole thing of pursuing a certain editorial like pushed narrative; that creates a transparency problem.
- Steve Burke from Gamers Nexus
Glad to see this becoming more public. Been brewing for years now. Too bad they're this way with the press, but as Steve points out, gaming isn't important to them anymore. We got them where they are, but they found a golden goose with "ai," and they're milking (a goose?) it for all they can.
For all I care, Nvidia can disappear. The last/only Nvidia card I owned was the Geforce 2 GTS. I think I played Unreal Tournament or Quake 2 on it.
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When I fought Nvidia over this "editorial direction" push that they've been pursuing in our call, which I've recorded and I am prepared to release if I have to because Nvidia was also recording those calls and both parties were aware that Nvidia was recording those call because they were calls for the press.
Just to be clear, Nvidia, I am prepared to release them if I need to reinforce my statements today.
But in those calls I repeatedly pointed out that this whole thing of pursuing a certain editorial like pushed narrative; that creates a transparency problem.
- Steve Burke from Gamers Nexus
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HWUB: basically same message but with much milder language.
PCGamer now too.
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God bless Gamers Nexus for pushing back against Nvidias bullshit.
Sure going along with everyone else.
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TL;DW: They're on record trying to make reviewers lie by doing things like include multi frame generation on charts with cards that don't support that. And Steve is, in his own words, going scorched earth.
Love Steve. He's done some really hard hitting pieces.
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PCGamer now too.
There are probably going to be a lot of them in the next week or so.
He said in the video that he's reached out to reviewers across the world to see if different representatives mirror the same wording/phrasing. To try and absolve the representatives, and put the blame on the executives distributing these demands. Many confirmed his suspicions. So a lot of them are probably going to follow the example of him and these others, and release their own callout.
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This is so stupid. Any benchmark with upscaling or frame generation techniques is totally useless.
It usually is, but they're obsessed with promoting new tech.
They wanted them to use MFG 4x and DLSS4 comparisons against cards that don't support that version. They literally wanted them to lie to people who are watching a review and might buy the card. Depending on how it's phrased in communication with different reviewers, some jurisdictions might take notice.
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Sure going along with everyone else.
Just inspired me to go buy another shirt from them, thanks!
