@aj @LanguageMan1 @atomicpoet
The largest market is the Golden Horseshoe surrounding the west end of Lake Ontario with 7.7 to 10 to 11 million people depending on where you draw the lines.
There are two CFL teams: Toronto and Hamilton. As a comparison, that combined market has one NHL team and one NBA team, whose salary caps are an order of magnitude higher with far fewer players. They are big money sports.
CFL television contracts are much smaller money and much smaller advertising dollars.