Epic CEO [Tim Sweeney] says AI disclosures like Steam's make "no sense" because AI will be involved in "nearly all" future game development
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I think it’s a case of literal AI-generated assets vs AI assistants used in the process of work.
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LLMs are actually just massively improved spell checks. If you’ve used an IDE with in line error detection, technically that’s AI now.
I do wish we’ve drawn the line more clearly on what “AI” usage means in terms of “this game was made with AI”
Every single time I think about what LLM are I think about this quote from the game Night in the Woods:
“We’re good at drawing lines through the spaces between stars like we’re pattern-finders, and we’ll find patterns and we like really put our hearts and minds into it and even if we don’t mean to.”
LLMs are based on neural networks. They are little brains that have nothing else to deal with than finding patterns in our own logic and can seem to be smarter than what they really are because of it. Evolution has not weighted them with an ego or urgency, but because it has been trained on ours it can sometimes emulate it. But it fundamentally lacks the complexity of our brains, at least for now. It is still amazing what they can do given so little, and it is amazing how convincing they can be with their answers when they are completely wrong. It is a viral form of intelligence.
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Even if that did happen, it wouldn’t defeat the point of the disclosures at all. In fact, people will appreciate it all the more if a game is made without any AI involvement and it will become a selling point.
Yeah, there’s a solid group of us that hates AI so much we’d do this.
I try to avoid it as best I can. When it comes to art, I won’t touch anything that’s AI.
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And people wonder why Epic games has the smallest market share of all the game stores
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I think it’s a case of literal AI-generated assets vs AI assistants used in the process of work.
Except Steam doesn’t really enforce any rules around these disclosures. E.g arc raiders having AI voicelines, and their disclosure being something like “we use some AI during development”
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Tim can suck my sweaty balls.
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Preach!!!
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Depends on how it’s used.
Right now it’s used to replace skilled workers, be them artists, actors, or programmers.
I can certainly think of a few good uses for AI in games, but to a Corpo CEO “good use” = wider profit margins at the cost of humanity. And so we need to be informed about such things when we spend money on something that is by all rights an artform.
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And they’ll become cheaper as they undoubtedly sack their talent, right?
I think if I buy a game under the pretext of it being entirely “man-made”, in 2026. If it then turns out to have been partially AI produced in 2030, I should have the right to earn a refund, even if I 100% it.
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More info = good.
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Yes, like we don’t have Handmade tags in products…
I dont know about the future, but a “No AI-Art” tag, makes sense to me.
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And people wonder why Epic games has the smallest market share of all the game stores
Yeah, I can’t imagine why people aren’t flocking to the Epic Store. Must be Valves fault.
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Entirely off topic: you can block dataharvesting to the epic store from your hosts file.
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Yes but we all know that Tim is a bit of an idiot.
We’ve all seen AI made games, they are awful. Terrible optimisation (often not optimised at all), programming mistakes that first year junior wouldn’t make, glitchy looking art and basic gameplay because AI cannot be original.
Yeah I’m sure they’re really going to take off.
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Depends on how it’s used.
Right now it’s used to replace skilled workers, be them artists, actors, or programmers.
I can certainly think of a few good uses for AI in games, but to a Corpo CEO “good use” = wider profit margins at the cost of humanity. And so we need to be informed about such things when we spend money on something that is by all rights an artform.
The problem is that the very capabilities that let a game have “way more of something than it could otherwise have” (say, thousands of unique voices reading context-specific runtime generated text) can be used to reduce the need for workers (so one can just pretty much generate all speech in game by paying a bunch of random people of the street for to come over and read text for 1h and then just clone their voices and used that to generate all in-game speech - the quality way less than pre-prepared lines read by a trained voice actor, but the cost will be a tiny fraction of it).
AI can helps us do things which in practice would otherwise be impossible but many (maybe most) companies are just using it to cut manpower costs even though it delivers inferior results than than trained professionals.
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Tim can suck my sweaty balls.
Careful, his suction might leave you ball-less
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Steam is my favourite multi-billion dollar monopoly

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Yeah, I can’t imagine why people aren’t flocking to the Epic Store. Must be Valves fault.
Don’t forget all the “web3” games on EGS that are the future, too!
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And people wonder why Epic games has the smallest market share of all the game stores
Take the free stuff, give them nothing.
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Epic fail