Betty Crocker broke recipes by shrinking boxes
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During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
Guess everyone learns this at some point. I just skip any recipe that doesn’t give me volume or weight for everything. Otherwise, the chance of messing up the recipe is too high.
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During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
This just reminds me of recipes that are like “how to make homemade soft pretzel. step 1, buy pretzel dough”. I get that some boxed mixes are just pre measured ingredients, so why not learn the ratios and make them yourself?
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During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
I hit this with the chocolate banana cheesecake I posted here last week.
I’ve been making variants of it for some 30 years now, and while most of the ingredients are raw ingredients, it does call for an entire 12 ounce bag of miniature chocolate chips. You have to use mini chips because of the low baking temp, full size chips don’t melt all the way and give it a weird texture.
Imagine my surprise last week to find that Nestle morsels only come in 10 and 20 ounce bags now.
Fortunately, the STORE brand was still a standard 12 ounces and the recipe still works. Fine. I didn’t want to give Nestle the money anyway.
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While this is true, Betty Crocker is shooting themselves in the foot with this.
Back in the day having a recipe for a specific box made cooking easier and locked people into one brand of ingredients.
This move is undoing a lot of the marketing they did back in the 40s and 50s
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I hit this with the chocolate banana cheesecake I posted here last week.
I’ve been making variants of it for some 30 years now, and while most of the ingredients are raw ingredients, it does call for an entire 12 ounce bag of miniature chocolate chips. You have to use mini chips because of the low baking temp, full size chips don’t melt all the way and give it a weird texture.
Imagine my surprise last week to find that Nestle morsels only come in 10 and 20 ounce bags now.
Fortunately, the STORE brand was still a standard 12 ounces and the recipe still works. Fine. I didn’t want to give Nestle the money anyway.
It’s always best when you can avoid funding Nestle
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I hit this with the chocolate banana cheesecake I posted here last week.
I’ve been making variants of it for some 30 years now, and while most of the ingredients are raw ingredients, it does call for an entire 12 ounce bag of miniature chocolate chips. You have to use mini chips because of the low baking temp, full size chips don’t melt all the way and give it a weird texture.
Imagine my surprise last week to find that Nestle morsels only come in 10 and 20 ounce bags now.
Fortunately, the STORE brand was still a standard 12 ounces and the recipe still works. Fine. I didn’t want to give Nestle the money anyway.
If you’re going to use ounces you either make the result divisible by 4 or you use fucking metric. 10 in ounces defeats the entire point of 16 ounces in a pound. Fucking 5/8ths of a pound. Great unit of sale, very useful.
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This just reminds me of recipes that are like “how to make homemade soft pretzel. step 1, buy pretzel dough”. I get that some boxed mixes are just pre measured ingredients, so why not learn the ratios and make them yourself?
“we can’t have pancakes because I didn’t buy any mix” “What? Mix? You know you can just make that stuff on your own. Right?”
We have reached a point where, despite celebrity chefs existing, some people have zero idea that you can make stuff without a can of this, a block of cream cheese, a box of that and a bottle of this. They don’t know the first thing about cooking. To them pretzels are something you buy from someone else and sometimes you have to bake them yourself.
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This just reminds me of recipes that are like “how to make homemade soft pretzel. step 1, buy pretzel dough”. I get that some boxed mixes are just pre measured ingredients, so why not learn the ratios and make them yourself?
“I didn’t have pretzel dough so instead I used pizza dough, and instead of salt I used mozzarella cheese. Delicious recipe!”
…
Now I want pretzza.
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During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
On the flip side you get goofy things like this where you are supposed to use a specific amount of something that so far as I know you would have to buy as a pre-made mix. Either that or start a separate recipe to make you own cake mix.
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If you’re going to use ounces you either make the result divisible by 4 or you use fucking metric. 10 in ounces defeats the entire point of 16 ounces in a pound. Fucking 5/8ths of a pound. Great unit of sale, very useful.
At least if I bought the 20 ounce bag, that’s divisible by 4, and taking out 12, leaves 8… but still…
Baking shouldn’t start with a Tower of Hanoi puzzle.
-
During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
Cake mixes use cake flour which is a super low protein flour great for cakes. Pastry flour likewise is a lower protein percentage wise. Bread flour is like 12%, AP is around 10 or 11% protein by weight. Cake flour is like 8% which is great for cake but limited.
So the boxed cake mixes are pre-mixed with leaveners like baking powder and soda but they are a way to buy not too much cake flour, as well.
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Cake mixes use cake flour which is a super low protein flour great for cakes. Pastry flour likewise is a lower protein percentage wise. Bread flour is like 12%, AP is around 10 or 11% protein by weight. Cake flour is like 8% which is great for cake but limited.
So the boxed cake mixes are pre-mixed with leaveners like baking powder and soda but they are a way to buy not too much cake flour, as well.
I stock three different protein levels in my kitchen. Cake flour is used up in my Ukrainian paprika chicken and dumplings recipe. I never make cakes.
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On the flip side you get goofy things like this where you are supposed to use a specific amount of something that so far as I know you would have to buy as a pre-made mix. Either that or start a separate recipe to make you own cake mix.
Yeah, that’s not a recipe I’m ever using.
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On the flip side you get goofy things like this where you are supposed to use a specific amount of something that so far as I know you would have to buy as a pre-made mix. Either that or start a separate recipe to make you own cake mix.
Stuff like that is available to buy at places like bulk barn. You can buy by weight or volume there.
-
While this is true, Betty Crocker is shooting themselves in the foot with this.
Back in the day having a recipe for a specific box made cooking easier and locked people into one brand of ingredients.
This move is undoing a lot of the marketing they did back in the 40s and 50s
Yeah they’re really burning that 1940s marketing asset
-
During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.
Now boxes are getting the shrink treatment too.
cross-posted from: https://lemmy.bestiver.se/post/618032
Before this, I’d been complaining about frozen vegetables for a while now. I have several soup/casserole/savory-pie type recpies that all call for frozen vegetables by the pound (ex: Defrost 1lb. broccoli and 1lb. cauliflower). Now all the veg comes in 12oz bags instead of 16oz, and I don’t want to make 3/4 the food, I want the WHOLE recipe – and I don’t want a bunch of half-used bags in the freezer.
Messing with cake mixes is an even bigger problem for me. On the rare occasion I make a cake, it is either homemade carrot cake or from a box because I all my attempts to make a decent regular cake (chocolate, angel food, or whatever) have been too dry, too crumbly or otherwise inferior. I guess Betty Crocker just doesn’t want my money. S’alright. I like my carrot cake and its surely more healthy.
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At least if I bought the 20 ounce bag, that’s divisible by 4, and taking out 12, leaves 8… but still…
Baking shouldn’t start with a Tower of Hanoi puzzle.
I’d cry if I had to tower of hanoi every time I started up my stand mixer!
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This just reminds me of recipes that are like “how to make homemade soft pretzel. step 1, buy pretzel dough”. I get that some boxed mixes are just pre measured ingredients, so why not learn the ratios and make them yourself?
I know for cake mixes, at least, they add some chemicals that improve the texture and moisture retention of the cake. It’s stuff you’d never find in the baking isle, but it improves the resulting cake so much that many professional cake bakers just use the box mix. They have access to the same food suppliers and would just end up duplicating the work of giant conglomerates research.
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“we can’t have pancakes because I didn’t buy any mix” “What? Mix? You know you can just make that stuff on your own. Right?”
We have reached a point where, despite celebrity chefs existing, some people have zero idea that you can make stuff without a can of this, a block of cream cheese, a box of that and a bottle of this. They don’t know the first thing about cooking. To them pretzels are something you buy from someone else and sometimes you have to bake them yourself.
Cream cheese? Does that belong in that list?
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This just reminds me of recipes that are like “how to make homemade soft pretzel. step 1, buy pretzel dough”. I get that some boxed mixes are just pre measured ingredients, so why not learn the ratios and make them yourself?
But pretzles are harder than average because you need to boil them in a lye solution and who has lye hanging around these days? Bagels are only slightly easier because their boil doesn’t require lye.
