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  3. Why are company blogs so universally terrible?

Why are company blogs so universally terrible?

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  • calcifer :nes_fire:C This user is from outside of this forum
    calcifer :nes_fire:C This user is from outside of this forum
    calcifer :nes_fire:
    wrote on last edited by
    #1

    Why are company blogs so universally terrible? That stupid “card” interface, RSS feeds are hit or miss (and where they exist, only an “all posts” and not a feed per category, for example), and you can’t find shit.

    Inevitably they “feature” some nonsense that seems either AI-generated or written by committee. Almost never do I see just actual *weblog content*: informal, interesting, insight into what someone is thinking or doing.

    Did we collectively forget what was good about blogs?

    Alex KeaneS 1 Reply Last reply
    0
    • calcifer :nes_fire:C calcifer :nes_fire:

      Why are company blogs so universally terrible? That stupid “card” interface, RSS feeds are hit or miss (and where they exist, only an “all posts” and not a feed per category, for example), and you can’t find shit.

      Inevitably they “feature” some nonsense that seems either AI-generated or written by committee. Almost never do I see just actual *weblog content*: informal, interesting, insight into what someone is thinking or doing.

      Did we collectively forget what was good about blogs?

      Alex KeaneS This user is from outside of this forum
      Alex KeaneS This user is from outside of this forum
      Alex Keane
      wrote on last edited by
      #2

      @calcifer Having taken piecework to write posts for a company blog before. Yep. Farmed out to freelancers getting paid like $10-20 for a post written on spec

      Lord BowlichL 1 Reply Last reply
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      • Alex KeaneS Alex Keane

        @calcifer Having taken piecework to write posts for a company blog before. Yep. Farmed out to freelancers getting paid like $10-20 for a post written on spec

        Lord BowlichL This user is from outside of this forum
        Lord BowlichL This user is from outside of this forum
        Lord Bowlich
        wrote on last edited by
        #3

        @squishymage42 @calcifer and it’s nothing new, I remember looking into this all the way back in 2008 as an unemployed person with a humanities degree and no idea about the topics at hand.

        It’s just filler, because they feel obligated to have some content there.

        Alex KeaneS 1 Reply Last reply
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        • Lord BowlichL Lord Bowlich

          @squishymage42 @calcifer and it’s nothing new, I remember looking into this all the way back in 2008 as an unemployed person with a humanities degree and no idea about the topics at hand.

          It’s just filler, because they feel obligated to have some content there.

          Alex KeaneS This user is from outside of this forum
          Alex KeaneS This user is from outside of this forum
          Alex Keane
          wrote on last edited by
          #4

          @lordbowlich @calcifer Partially from advice companies get on how Google ranks, preferring regularly updated stuff, maybe, we think.

          (Difference being I wrote my own blog posts when I ran my solo law firm finding interesting law related bits to write 250 to 500 words on once a week)

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