Right now, there’s rancour amongst Nintendo fans. The Switch 2 had terrible holiday sales during 2025. It’s easy to see why. Switch 2 is obscenely expensive. Switch increased in price—despite being on the market for eight years. And they’re selling flagship franchise games for $90 (C$120 in Canada). But the other issue is that there were no compelling new 3rd party releases. Yes, Cyberpunk 2077 arrived. Except that game’s been on PC, Xbox, and PS5 for years. Where’s Clair Obscur: Expedition 33?Now it’s absolutely true that many Switch 2 owners buy it purely for the 1st party games. But this is just the core audience. What about everyone else? Nintendo used to be good at marketing to casual audiences. Well, it looks like that casual audience didn’t buy the Switch 2. Instead, they went for the Nex Playground—a product few people heard of until it sold like hotcakes during Black Friday. But the Nex Playground is inexpensive and is completely controllable with motion—a feature the main console makers abandoned. But it’s not just the low end that Nintendo finds challenging. All those premium PC handhelds are hurting them too. And I’m not just talking about the Steam Deck. Remember how pundits kept saying the Xbox brand is dead? Well, maybe the console. Meanwhile, the handheld Xbox ROG Ally sold like hotcakes, prompting production ramp-ups due to short supply. This is for a base model that costs $599 and a premium that is $999. People like to say these PC handhelds are not the same market as the Switch 2. But so long as we have conversations comparing the Switch 2 to the Steam Deck, Xbox ROG Ally, Legion Go, etc., we have to acknowledge they compete somewhat. Not only do these PC handhelds often beat Switch 2 in terms of specs but also library too. Sure, you can’t play Donkey Kong Bananza on a Steam Deck. But again, you can’t Clair Obscur: Expedition 33 on Switch 2—and that was Game of the Year. If it sounds like I’m cheerleading Nintendo’s demise—no. This is a company that’s given me so many happy memories, starting from that moment my mom gave me a Game Boy for Christmas. No one wants to see Nintendo go the way of SEGA. But we can’t pretend that Nintendo didn’t make a big misstep. My wife usually gets a new Nintendo console. Last year, she opted for a Legion Go because it feels like a more premium Switch with a bigger game library. Perhaps I could have got one for my daughter if it were priced competitively. But who are we kidding? She prefers Roblox on her iPad. And as for myself? The one game I wanted—Metroid Prime 4—was just not compelling enough to spend that much money, especially when so many better games are at a lower price. If Nintendo can’t win over my family, a family that really loves video games, who else are they failing to reach?