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  3. Betty Crocker broke recipes by shrinking boxes

Betty Crocker broke recipes by shrinking boxes

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  • FauxPseudo F FauxPseudo

    During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.

    Now boxes are getting the shrink treatment too.

    cross-posted from: https://lemmy.bestiver.se/post/618032

    Comments

    blackmist@feddit.ukB This user is from outside of this forum
    blackmist@feddit.ukB This user is from outside of this forum
    blackmist@feddit.uk
    wrote last edited by
    #148

    Who the fuck is buying those boxes if they still need things like eggs adding?

    It’s just pre-measured flour, baking soda and sugar. You can do that in under a minute. Shit, the stuff is in the same aisle.

    D pokey@midwest.socialP C R 4 Replies Last reply
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    • blackmist@feddit.ukB blackmist@feddit.uk

      Who the fuck is buying those boxes if they still need things like eggs adding?

      It’s just pre-measured flour, baking soda and sugar. You can do that in under a minute. Shit, the stuff is in the same aisle.

      D This user is from outside of this forum
      D This user is from outside of this forum
      dodos@lemmy.world
      wrote last edited by
      #149

      It’s brain dead easy cooking and people that do it were probably taught by their parents to.

      E 1 Reply Last reply
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      • L lemmythinkaboutthat@lemmy.myserv.one

        I’m curious, do you use the first line on your middle finger to measure water?

        That’s how my grandmother taught us (pot and rice cooker).

        B This user is from outside of this forum
        B This user is from outside of this forum
        bcsven@lemmy.ca
        wrote last edited by
        #150

        The problem with that is that the size of the pot changes the volume of water with a linear finger measure.

        Like for extremes if you had a test tube shaped pot with a foot of rice deep and only a finger depth of water is way different than a giant wide pot where grains area single layer and then a finger depth over top.

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        • FauxPseudo F FauxPseudo

          I said the average grandma because I was talking about the average instead of mine. Today an average grandma is someone who grew up in the '80s. This shouldn’t have gone on this long so I’m going to try to make this very clear. I was not talking about my grandmother. I’m talking about the average grandmother. The average grandmother grew up in a post kitchen era. They grew up as a latchkey kid in the '80s tossing things in the microwave. The vast majority of grandmas don’t know how to cook anymore.

          B This user is from outside of this forum
          B This user is from outside of this forum
          bcsven@lemmy.ca
          wrote last edited by
          #151

          Your average grandma is only 45 years old or less? Wow, popping out kids quick in that family. Hate to see the low end of this average

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          • S ShellMonkey

            Never heard of the place around here, but I like the thought. Buying things for odd amounts like to top up a spice jar without having a separate large container.

            B This user is from outside of this forum
            B This user is from outside of this forum
            bcsven@lemmy.ca
            wrote last edited by
            #152

            They carry a huge variety too.

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            • D dodos@lemmy.world

              It’s brain dead easy cooking and people that do it were probably taught by their parents to.

              E This user is from outside of this forum
              E This user is from outside of this forum
              etterra@discuss.online
              wrote last edited by
              #153

              Restaurants do it all the time. Imagine the cake you really like at that one place. Now imagine that it’s literally just Betty Crocker.

              I learned this first hand at my very first job at 16 and I’ve never looked at fast food the same way since. The fast food in question is a well-known regional chain, as large McDonald’s. Places like McDonald’s have their own dedicated supply chain.

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              • FauxPseudo F FauxPseudo

                During the previous round of shirkflation I warned people about knowing what year a recipe was from because “a can” means something different in 2004 than in 2010. And now it means something different again in 2025.

                Now boxes are getting the shrink treatment too.

                cross-posted from: https://lemmy.bestiver.se/post/618032

                Comments

                _ This user is from outside of this forum
                _ This user is from outside of this forum
                _core@sh.itjust.works
                wrote last edited by
                #154

                There are thousands of recipes sites on the internet with dead simple recipes, especially for cookies. Baking from scratch has never been easier to do.

                K 1 Reply Last reply
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                • T timeworntraveler@lemmy.dbzer0.com

                  Cmon man, there’s two kinds of recipes: one with exact measurements and precise instructions, usually written in metric with a lot of notes and contingencies… and then there’s general guideline cheat sheets and refreshers, which you use when you already know how to cook it.

                  If a recipe tells me “a couple spoonsful” and I don’t know what to do, the problem is not the recipe, it’s that I don’t know what I’m doing.

                  So what do you do? you learn. or I guess you could be like NileRed and watch food burn in front of your face because you don’t want to deviate from the recipe. over and over again. but hopefully you’ll learn to deviate soon.

                  L This user is from outside of this forum
                  L This user is from outside of this forum
                  landless2029@lemmy.world
                  wrote last edited by
                  #155

                  American here. I always sucked at baking until I discovered a UK site using the metric master race measurements.

                  It was all in grams instead of tablespoons/ounces/cups.

                  Suddenly my shit was perfect…

                  T 1 Reply Last reply
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                  • blackmist@feddit.ukB blackmist@feddit.uk

                    Who the fuck is buying those boxes if they still need things like eggs adding?

                    It’s just pre-measured flour, baking soda and sugar. You can do that in under a minute. Shit, the stuff is in the same aisle.

                    pokey@midwest.socialP This user is from outside of this forum
                    pokey@midwest.socialP This user is from outside of this forum
                    pokey@midwest.social
                    wrote last edited by
                    #156

                    The reason for having to add an egg, milk, or some other simple ingredient is because the mix companies found out people were more willing to adopt these mixes if there was a step where they had to do something beyond just adding water. Or at least this is what they told me on the Jiffy Mix factory tour as a child.

                    J 1 Reply Last reply
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                    • H humorlessrepost@lemmy.world

                      It would be better if other recipes adjusted accordingly.

                      The Zatarans Jambalaya box still says to add a pound of smoked sausage. But those sausages went down to 14oz. Then 12oz. Now some are 10oz. The box still says to add a pound. It’s becoming a hotdog/bun situation.

                      P This user is from outside of this forum
                      P This user is from outside of this forum
                      prole@lemmy.blahaj.zone
                      wrote last edited by
                      #157

                      I haven’t made Zatarans Jambalaya in years but I remember having this exact problem. I would have to use like 1 1/3 packages of sausage and end up with 2/3 of a sausage leftover

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                      • T timeworntraveler@lemmy.dbzer0.com

                        Cmon man, there’s two kinds of recipes: one with exact measurements and precise instructions, usually written in metric with a lot of notes and contingencies… and then there’s general guideline cheat sheets and refreshers, which you use when you already know how to cook it.

                        If a recipe tells me “a couple spoonsful” and I don’t know what to do, the problem is not the recipe, it’s that I don’t know what I’m doing.

                        So what do you do? you learn. or I guess you could be like NileRed and watch food burn in front of your face because you don’t want to deviate from the recipe. over and over again. but hopefully you’ll learn to deviate soon.

                        P This user is from outside of this forum
                        P This user is from outside of this forum
                        prole@lemmy.blahaj.zone
                        wrote last edited by
                        #158

                        You are confusing baking with cooking.

                        Baking is much closer to a science than cooking. It is all about precise measurements, and you have to be a very good baker to “wing it” and end up with a consistently good end product.

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                        • L landless2029@lemmy.world

                          American here. I always sucked at baking until I discovered a UK site using the metric master race measurements.

                          It was all in grams instead of tablespoons/ounces/cups.

                          Suddenly my shit was perfect…

                          T This user is from outside of this forum
                          T This user is from outside of this forum
                          timeworntraveler@lemmy.dbzer0.com
                          wrote last edited by
                          #159

                          baking by volume is INSANE why would anyone do that?!

                          i remember as a kid my nan telling me to not pack the flour too tightly in the cups or the measurement will be off. like why not just weigh the flour?!

                          L 1 Reply Last reply
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                          • T timeworntraveler@lemmy.dbzer0.com

                            baking by volume is INSANE why would anyone do that?!

                            i remember as a kid my nan telling me to not pack the flour too tightly in the cups or the measurement will be off. like why not just weigh the flour?!

                            L This user is from outside of this forum
                            L This user is from outside of this forum
                            landless2029@lemmy.world
                            wrote last edited by
                            #160

                            I often have issues explaining to literally everyone that oz and fl oz are not the same… Only true match is water which is what it was created for.

                            8oz is weight.
                            8 fl oz is volume…

                            So a cup of flour is a volume measurement of something that should be measured by weight.

                            I bought a food scale and gram everything now.

                            J FauxPseudo F 2 Replies Last reply
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                            • T treczoks@lemmy.world

                              Where do galette (buck wheat savory pancakes from Britanny) and puff pastry come together? Or is that just another Amerikan kitchen misnomer like “pepperoni” or “bologna”?

                              S This user is from outside of this forum
                              S This user is from outside of this forum
                              socialmediarefugee@lemmy.world
                              wrote last edited by
                              #161

                              The website joyofbaking.com defines the term galette as “a French term signifying a flat round cake that can be either sweet or savory and while [recipes can use] puff pastry as a base, they can also be made from risen doughs like brioche, or with a sweet pastry crust.”

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                              • jordanlund@lemmy.worldJ jordanlund@lemmy.world

                                Same only with Pasteis De Nata:

                                Link Preview Image
                                Pastéis de nata from the Big Green Egg

                                Craving pastéis de nata? No need to buy them when you can bake this sweet Portuguese delicacy yourself using this recipe on your Big Green Egg.

                                favicon

                                Big Green Egg (www.biggreenegg.eu)

                                My problem: There are different puff pastries out there and so I made the recipe THREE TIMES to figure out the best one to use.

                                Spoiler - The most expensive one.

                                Dufour.

                                Link Preview Image
                                PUFF PASTRY DOUGH - Dufour Pastry Kitchens

                                Dufour's puff pastry is the epitome of fine dough—crisp, buttery, and flaky, perfect for both savory and sweet creations.

                                favicon

                                Dufour Pastry Kitchens (dufourpastrykitchens.com)

                                Here’s the difference:

                                “first enclosing a “butter block” in the dough”

                                Compared with:

                                Link Preview Image
                                Frozen Sheets Pastry Dough - Pepperidge Farm

                                When you start with Pepperidge Farm Puff Pastry, you can create extraordinary dishes, both savory and sweet. Let your imagination take you to delicious places! Each Puff Pastry sheet is made up of many delicate layers, each one essential to creating its supremely light, airy texture. Sheets are ready to be shaped, filled and baked. […]

                                favicon

                                Pepperidge Farm (www.pepperidgefarm.com)

                                “VEGETABLE OILS (PALM, SOYBEAN, HYDROGENATED COTTONSEED)”

                                Store brand is the same.

                                None of them were AWFUL, just the Dufour is head and shoulders above the others, and 4x the price.

                                S This user is from outside of this forum
                                S This user is from outside of this forum
                                socialmediarefugee@lemmy.world
                                wrote last edited by
                                #162

                                Hah! I used Dufour also. My choices were that and Pepperidge Farm but I knew the critical part was it had to use real butter. Looking at the prices I knew that PF being half the price meant that they had to make some serious compromises. If I’m going to eat a bunch of calories I’m going to do it right.

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                                • pokey@midwest.socialP pokey@midwest.social

                                  The reason for having to add an egg, milk, or some other simple ingredient is because the mix companies found out people were more willing to adopt these mixes if there was a step where they had to do something beyond just adding water. Or at least this is what they told me on the Jiffy Mix factory tour as a child.

                                  J This user is from outside of this forum
                                  J This user is from outside of this forum
                                  jcbazpx@lemmy.world
                                  wrote last edited by
                                  #163

                                  They didn’t do a study or anything. There was a prevailing theory at the time those mixes were first created that women have an inherent desire to do cooking stuff and since they figured women would be the main ones shopping for food items, they had to add more cooking actions to trick them into buying their products.

                                  Frozen dinners have similar ploys by adding unnecessary stirring steps to the microwave directions.

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                                  • L landless2029@lemmy.world

                                    I often have issues explaining to literally everyone that oz and fl oz are not the same… Only true match is water which is what it was created for.

                                    8oz is weight.
                                    8 fl oz is volume…

                                    So a cup of flour is a volume measurement of something that should be measured by weight.

                                    I bought a food scale and gram everything now.

                                    J This user is from outside of this forum
                                    J This user is from outside of this forum
                                    jcbazpx@lemmy.world
                                    wrote last edited by
                                    #164

                                    Most recipes will use the volume measurement since everyone has measuring cups and almost no one has a food scale. Flour is close enough to a fluid anyway.

                                    L 1 Reply Last reply
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                                    • jordanlund@lemmy.worldJ jordanlund@lemmy.world

                                      Oh, man, “bottle of Coca-Cola”. When I was a kid, that meant a 16 ounce glass bottle, but prior to that it could have been 8 ounces, 10 ounces. Now it could be 1, 2, or even 3 liters.

                                      J This user is from outside of this forum
                                      J This user is from outside of this forum
                                      jcbazpx@lemmy.world
                                      wrote last edited by
                                      #165

                                      Do they still sell 3 liters? I haven’t seen one in ages.

                                      jordanlund@lemmy.worldJ 1 Reply Last reply
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                                      • L landless2029@lemmy.world

                                        I often have issues explaining to literally everyone that oz and fl oz are not the same… Only true match is water which is what it was created for.

                                        8oz is weight.
                                        8 fl oz is volume…

                                        So a cup of flour is a volume measurement of something that should be measured by weight.

                                        I bought a food scale and gram everything now.

                                        FauxPseudo F This user is from outside of this forum
                                        FauxPseudo F This user is from outside of this forum
                                        FauxPseudo
                                        wrote last edited by
                                        #166

                                        I have two scales in the kitchen. One regular digital food scale I use all the time. One that’s better suited for measuring cocaine that I bought when I was needing a lot more precision to brew one gallon batches of beer.

                                        L 1 Reply Last reply
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                                        • B bcsven@lemmy.ca

                                          The problem with that is that the size of the pot changes the volume of water with a linear finger measure.

                                          Like for extremes if you had a test tube shaped pot with a foot of rice deep and only a finger depth of water is way different than a giant wide pot where grains area single layer and then a finger depth over top.

                                          J This user is from outside of this forum
                                          J This user is from outside of this forum
                                          jcbazpx@lemmy.world
                                          wrote last edited by
                                          #167

                                          That’s why you use a rice cooker.

                                          B 1 Reply Last reply
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