@stux Sadly, like FB was to MySpace, and Twitter was to Facebook, it's where the people with the most reach in journalism are headed, so it won't be long. They spin public opinion.
If they were wise, they would take control of their social media by spinning up a true Fediverse software and then make FB, Threads, Twitter, BlueSky,etc bow down to them for content. But, it doesn't work that way. Plus, imagine all the duplicity saved.
True for businesses, too.