Betty Crocker broke recipes by shrinking boxes
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There are thousands of recipes sites on the internet with dead simple recipes, especially for cookies. Baking from scratch has never been easier to do.
Also the good recipes tell you the weight of the can, if using cans (almost always seems to be things like whole peeled tomatoes or chipotle chilies in adobo)
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Guess everyone learns this at some point. I just skip any recipe that doesn’t give me volume or weight for everything. Otherwise, the chance of messing up the recipe is too high.
So many family recipes are documented this way, though, so it’s a significant problem when these are handed down.
“I just skip grandma’s chili because she didn’t record it using volume or weight for everything” isn’t a thing people say or do.
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So many family recipes are documented this way, though, so it’s a significant problem when these are handed down.
“I just skip grandma’s chili because she didn’t record it using volume or weight for everything” isn’t a thing people say or do.
You see, this is resolved by having no family recipes handed down to you. Like myself.
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Oh, man, “bottle of Coca-Cola”. When I was a kid, that meant a 16 ounce glass bottle, but prior to that it could have been 8 ounces, 10 ounces. Now it could be 1, 2, or even 3 liters.
This is old where it is glass because that was the only option.
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You see, this is resolved by having no family recipes handed down to you. Like myself.
I have zero recipes handed down. But a while back I made an effort to remember every standard meal my mom made in the 70s and 80s and re-create them. If I had a question on some detail I’d ask her.
So nothing handed down on paper but I did get all the information.
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The average grandma. My grandma is 90 and grew up in a very different world.
Whoms grandma is around 45-50?
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Whoms grandma is around 45-50?
Assume two generations of people having kids at 18 years old putting gramdma at at least 36. Assume the average kid is between the ages of 0 18 putting them at 9. 9+36 is 45.
Kids born in 1980 and growing up in the 80s are old enough to be grandparents now.
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Assume two generations of people having kids at 18 years old putting gramdma at at least 36. Assume the average kid is between the ages of 0 18 putting them at 9. 9+36 is 45.
Kids born in 1980 and growing up in the 80s are old enough to be grandparents now.
That is by no means „average“
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Betty Crocker does shrinkflation and you go after the consumer. Way to blame the victim there.
Do you have, in your cupboards, the ingredients to make a German chocolate cake, a pecan cake, and a carrot cake? No? Why not? Swap any of of those for a spice cake, or angel food, or gingerbread… You can’t??? Why not? A trip to the store and have exactly what I need to make any or all of those. I don’t have to pay for extra ingredients that are just going to sit, take up space, and go bad. Do you know how much it would cost to buy all the unique ingredients to make any of those cakes? And you used to get a reliable result too for look, taste, quantity, and quality. But with shrinkflation, that’s gone out the door.
Also, ignoring the fact, so many recipes start with a box from Betty Crocker, and then using something they do regularly have at home and use, they add their own little twist on it. Or just use one of those boxes as a base because not everyone has that stuff sitting around or even has the space to store it.
Lastly, flour is one of the most dangerous ingredients to have just sit around in terms of food safety.
But yeah, shame the customer…
Seems like you took that pretty personally
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Yeah they’re really burning that 1940s marketing asset
That’s call brand recognition and trust.
